Consumers'+online+responses+to+the+death+of+a+celebrity

Radford, Scott K., and Peter H. Bloch. "Consumers’ online responses to the death of a celebrity." Marketing Letters 24.1 (2012): 43-55. Web. 27 Feb. 2017.

Celebrities, like every other person, have a day in which they will be called home. For a while now, celebrity deaths have fascinated humans, causing them to mourn over someone that they have actually never met. Once a celebrity dies, his/her fans rely on their products to serve as souvenirs or memoirs of their legacy. This reveals the reason why celebrities acquire much more worth when they are dead. With data from online auctions, this article examined the effects of celebrity death amongst consumers. Authors Radford and Bloch found that celebrities, once dead, prompt fans to want to purchase any item that may serve as a reminder of the celebrity’s work while he/she was alive. The results that the two of them gained through their own research suggest ideas about consumers’ reactions to celebrity deaths that individuals may normally overlook.

All in all, this article gives insight to consumers’ responses to celebrity deaths. This article combines facts and studies to explain why consumers react to celebrity deaths the way that they do. When finalizing my research paper, I will be able to look to this article and effortlessly compare it to my other three sources to develop a constructive research paper.