If+dying+for+your+Faith+Makes+you+martyr

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=If Dying for you faith Makes you a martyr = [| Edit] 0[| 1][|…] = = =Visual Rhetoric Analysis: If dying for your faith makes you a martyr = In recent times, there has been an influx of radicalism within our society. Radicalism, in this form, can be defined as taking extreme measures to spread a belief among non-believers. A specific group of radical Muslims, ISIS, has been terrorizing many countries with their “sanctimonious” killings. A White van anchored in a bed of rubble, with grief stricken words plastered on its once clean surface in an ever so taunting blood red font. This visual reaches a wide range of people in attempts to raise awareness against the threat of domestic terrorism in our nation. This visual advertisement by Corporate Chhattisgarh was effective in raising awareness to the duplicitous nature of radicalism by utilizing rhetorical devices such as Pathos, typography and igniting disputes within its audience.  The Corporate Chhattisgarh is focused on inciting its audience with the action of raising awareness to the duplicity found in radicalism within religious branches and attempts to reduce the amount of lives lost to this situation. The advertisement does this by creating a paradox between the loss of one life for the taking of more lives and the loss of several lives and support of a supposed “peaceful cause”. The advertisement proposes that there is not a lesser of two evils, whether, one is exalted over another it all ends in the unnecessary loss of life.

The overall image the ad portrays is sad and urgent. It implements a somewhat symbolic caricature in the use of a blood red font on a once white surface. This white paint of the car symbolizes something that was once pure and untarnished, but coupled with the red shows the unnecessary sacrifice of life. In combination with the apparently dead body, this shows the immense loss and destruction due to the attack simulated in the advertisement. The white truck helps bold the red writing to draw the reader’s attention straight to the focal point of the advertisement. The surrounding ruin of brick and dirt, helping readers take note to the immense destruction left in the wake of the attack.

Three prominent elements such as the truck, surrounding rubble and bloodied hand helped the creators of the ad convey their message to the audience. The first element is the hand-written blood red text on the front most side of the truck. The words “If dying for your faith makes you a martyr, then what does it make those whom you killed for your faith” are purposefully the equal sizes to equate the importance of the entire statement to establish the purpose of the ad. The words of the advertisement directly relate to the blood red font and a theme of morbidity throughout the entire advertisement help instill an underlying message. The subtle message of, “action is needed against the hypocrisy shown in religion related deaths”. The second element is the background of the truck. The reader familiarizes the rubble with further destruction, not only were lives lost, but it left a lasting impression on its surroundings. The darker tint of the bloodied arm helps viewers speculate that this image is trying to simulate an attack by a radical Muslim group. However, the bloodied arm also alludes to the death surrounding the message strewn across the truck.

An unusual image of blood written words on a random vehicle draws the audience’s attention. Without much thought, people can notice something off about the scenario depicted in the advertisement. The inclination that something is different also provides the audience with a notion that there is a prominent message. If the image were of just a truck with an inferred dead body inside, people would be less likely to view the ad. If the text were more direct and changed to “stop killing for religious purposes,” people would be less likely to view the ad. The creators effectively leave viewers determined to comprehend the advertisement by differentiating the wording of the message and not directly stating the meaning of the image. These devices combined helped the ad effectively mystify the viewer’s first glance and persuades them to try to decipher the message in the image.

The creators assume that although its audience is concerned with the wellbeing of mankind, they are not informed enough on the ways to help and the variety of resources needed by newspaper ads. In other words, people care enough to devote their time to read the ad, but they also need to care enough to go out and spread the word. By visually attaching the bloodied arm to the image of the truck, the news company reiterates the urgency saying almost “lives depend on the action needed to be taken".

=Citations:=  https://digitalsynopsis.com/wp-content/uploads/2014/10/public-service-announcements-social-issue-ads-15.jpg